Exercise: Who is your Ideal Client?

Looking to get clear on your business values and refine your content creation? First, it’s time to get clear on who your ideal client is.

You know that feeling: stumbling across a product or service that feels like it was meant exactly for you, and that relief of your needs or desires being seen. 

This isn’t a coincidence - the business considered what type of person would be drawn to their offering (you!) and exactly what you needed from the offering. 

The end result? Pitch-perfect business messaging.

Your ideal client is the person whose problems are solved by your product or service. Knowing who your ideal client is can help streamline your offerings, communicate effectively and efficiently, and (ultimately) make that sale.

You want to create that moment of genuine connection between you and your future customers or clients - knowing your clients ensures that your business messaging is designed precisely with them in mind. 

And getting clear on your ideal client is important - because if you’re talking to everybody, you’re talking to nobody.